“Despite being such a large consumer market, app developers have always been forced to work with only one app store – Google Playstore – for distributing their apps,” said Akash Dongre, CPO & Co-Founder, Indus Appstore. So that’s a big difference from the Play Store.

Developers will be free to integrate any payment gateway of their choice inside their own apps. The Indus Appstore will not charge developers any platform fee or commission for In-App Payments. Will PhonePe be charging developers? Not yet.App listings on the Indus Appstore Developer Platform will be free for the first year, post which a nominal annual fee will apply, said the company.